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Females represent a larger percentage of Apex's clientele, although men's clothing accounts for a higher percentage of total business. Apex has a 90% customer retention rate, due in large part to their unfaltering commitment to quality service. This high level of customer retention provides Apex with annual sales of approximately $400,000.
Apex has two main competitors: One Hour Dry Cleaners and Comet Dry Cleaners. Both of these competitors are located in a seven-mile radius and are large dry cleaning chains. They also both have higher levels of economies of scale and can offer lower prices compared to Apex...
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