Antibranding

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Title: Antibranding

Essay Details:

Subject: Business

Author: Amy R

Date: August 10, 2013

Level: University

Grade: A

Length: 2 / 451

Essay text:

It has been existent over the past few decades. If branding is about building positive images around products, anti-branding is about dismantling these images and replacing them with negative ones. As brands are growing stronger and stronger, so are the antibranding movements and their consequent criticism. With passage of time it was felt that marketers were controlling the information that is exchanged with the customers and the customers started battling to regain their lost social space. It was realized that corporates have started indulging in foul play by abandoning production, ubiquitous advertising (everywhere leaving no personal space sacred) and exploiting human and capital resources...

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