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At approximately 2 per cent of the overall skin category, it has doubled in the last three years.
Anti-aging cosmetics include products as diverse as anti-aging eye creams, facial creams, face lotions and day and night creams. Consumers pay Rs 300-6,000 for such products from brands like Procter & Gamble, HUL,Oriflame ,Amway etc .
Anti-aging products’ age defying trend: “With time, usage of anti-aging products has got little to do with a person’s age. Rising consumer awareness means that people in their late twenties have started buying anti-aging care products. While the bulk of the customers are still women, men are fast waking up to hair-care...
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