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For example, Starbucks, the number of product lines should have and how the resources are to be allocated between different parts of the company.
Business unit strategy the decisions made by middle level managers or divisional managers. These types of decisions only affect one particular part of the company. Decisions are medium terms (1-3 years). Business unit strategy will decide how to compete successfully in a particular market and which product to develop for which market and how to obtain competitive advantage in different market.
Operational strategy the decisions made by department managers...
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