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Essay text:
What is the primary 'lessons learned' from the multitude of failed strategies used in the Chinese beer market? What were the major causes of failure in your estimation?
? Political issue ? complex hierarchy power structure, you have to deal with not only the top level but also local government.
? Poor infrastructure ? antiquated equipments and lack of skilled labors.
? Management ? China labors were used to lazy and careless.
? Distribution challenge
? Product's nature makes it hard to keeping quality for long time.
? The container was expensive in cost.
? The market was fragment and most rural area was important for market but hard to access...
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