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Essay text:
They are the leading direct seller of personal care products in the world. Avon's biggest strength has become one of its biggest obstacles. Any initiative or strategy set about by the company to expand beyond its direct sales model is met with fierce opposition by its sales representatives. Any effort to sell via the Internet and through retail channels has been rejected by the representatives.
Alternatives
Since many young women are wearing make-up these days, Avon should develop an inexpensive, teen line.
Sharing advertising/branding costs among all countries will lower the operating costs...
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