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And The Global Watch Industry

and the Global Watch Industry

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Title: and the Global Watch Industry

Essay Details:

Subject: Business

Author: Gerald V

Date: July 18, 2012

Level: University

Grade: A

Length: 1 / 273

Essay text:

In order to get back to a good state, the production costs had to be reduced to the Asian's levels. To survive this problem of old fashioned and expensive watches they had to come out with watches with electronic gadgetries. Creating a new global concept of time also helped revamping the industry. They also came up with a massive advertising campaign to reinforce its message. Swatch has to make it clear to the people the difference in quality between a pricey Swiss watch and the other ones. In the mid 1990's the company's management was in turmoil. The executives stepped due to the over inflated ego of its CEO and his lack of willingness to listen to others...

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