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SCA creates it's value through knowledge of consumer and customer needs, regional presence and efficient production. SCA products are produced nearly exclusively from renewable and recyclable materials. Equal quantities of recycled and fresh wood fibres are used in production.
Part 1: Marketing Environment Audit
1.1 Demographics
The age structure for the past four censuses (in 1970, 1980, 1991 and 2000) shows that the proportion of younger age groups (15 years and below) is decreasing, while the proportion of elderly is on the rise. The median age was 17.4 in 1970, 21.9 in 1991, 23.6 in 2000 and is projected to increase to 27...
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