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Essay text:
The changes, or issues, that we see as important from a strategic planning perspective are:
? The growth of global companies
? Changing customer characteristics
? Innovation, format changes
? Customer loyalty
? People
? The impact of information sciences and technology(David Walters & Jack Hanrahan 2002)
1. The growth of global companies
The international expansion is a main trend in supermarket industry. After the fully development in European countries, the retailers begin to move their eyes on Asian countries. During the globalization, retailers should pay more attention to the government policies of the host countries...
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