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The group operates in 13 markets outside the UK and is expanding their business throughout the globe.
2.0 Task A – analysis of Tesco’s business environment
3.0 Microenvironment - Porter’s Five Forces (Porter, M.E - 1980)
3.1 Threat of entry
When a new competitor enters the food retail industry, the entry is low, but there are high barriers to entry, the important factors are seen below.
The newly started company would not be able to get the same cost benefits as the experienced players in the industry like Tesco. When entering the food retailer industry, the capital requirements is quite high...
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