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Essay Details:
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Essay text:
COMPANY ANALYSIS 8
identity of the organisation 8
analysis of internal processes 10
II. THE BRANCH OF TRADE 11
A. ANALYSIS OF THE EXTERNAL ENVIRONMENT: THE BRANCH OF TRADE 12
competition-intensity/ negotiating power within the industry column: 12
five-forces model by Porter 12
supply chain 13
trends and developments 13
list of threats and opportunities 13
B. ANALYSIS OF THE SOCIETAL ENVIRONMENT 13
Stakeholder 13
trends and developments in the societal environment : 15
RESOURCES 17
Introduction
the scope of Philips: ‘Healthcare’, ‘Lifestyle’ and ‘Technology’
In a world full of technology Philips needs to touch every aspect of a regular customer: Healthcare, lifestyle and technology...
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Common topics in this essay:
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