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(Suzuki).In 1985, American Suzuki opened its automotive division and was the first manufacturer in the United States compact utility Vehicle.
SUZUKI'S MARKETING STRATEGY IN THE U.S.
MARKET ENTRY STATEGY: Suzuki changes its policy many times according to the market requirements.
At first they entered in the US market as exporter of a single product (only motor cycle) with pure vertical integration. In 1964 Suzuki began exporting motorcycles to the United States. It established a wholly owned subsidiary, U.S Suzuki Motor Company, Ltd., to serve as the exclusive importer and distributor of Suzuki motorcycles...
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