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In addition, the paper will explain what database application programs are utilized when working with the databases.
Kellogg Company Background Information
?§With 2004 net sales of nearly $10 billion, Kellogg Company is the world?¦s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives?? (Kellogg Company 2004 Annual Report). Their business goals in 2005 include growing their cereal business and expanding their snacks business. In order to achieve this, Kellogg?¦s will need the assistance of numerous information systems to ensure that sales forecasting is accurate, budget goals are met, trade spend is on target, and business is trending in the right direction...
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Common topics in this essay:
- A critical review of the emergence, development, business models and performance of the application service provider (ASP) sector
- Analysis of Kellogg?¦s Databases and Database Application Programs
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