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Essay Details:
Essay text:
4
5. Integration level of the communication. 6
6. Marketing communication objectives. 6
7. Building a relationship with customers. 7
8. The campaign’s influence on the brand equity. 7
9. Type of the research used to define marketing communication direction. 8
10. Conclusion. 9
11. Bibliography. 10
1. Introduction.
This report present the analysis of the communications campaign of Dove Pro Age, which is a part of the big Campaign for Real Beauty. Dove is one of the brands of Unilever. It has been chosen for analysis because of its uniqueness, originality and innovative character.
The assignments consists of nine short chapters and is ended with conclusion...
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