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As Panorama examines the financial compatibility of Lambda T.V. and Coral an important question that must be asked are how profitable is the firm. Therefore ROI, ROE, and EBIT are the most critical ratios to examine. Lambda is by far the better choice in relation to profitability as the company has consistently maintained greater then industry profit even with a slight decline in 2002 they are still financially stronger then Coral. Secondly, sales growth is an important factor to consider. Has the company been growing over the years or has the company been declining. Coral has shown the strongest sales growth which is well ahead of the industry standard...
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