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Essay Details:
Essay text:
In this assignment, I have identified the problems and challenges facing Exact!, the various marketing strategies that can be identified in analyzing the case as well as proposed solutions in order to grow the company from strength to strength.
2 Identification of the problems
I have identified several problems / challenges facing Exact!:
• Customers are spending disposable income elsewhere. It is mentioned in the case that consumers are spending more money in casinos, lottery tickets and cell phones.
• The granting of credit is also going to become increasingly difficult with all Retail outlets and in this particular case, with Exact! In addition, the petrol price is at an all time high in South Africa...
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