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Strategy was concerned to manage firm’s activities and resources to the environment in which it operates. This essay will analyse the micro and macro external environment in the part five years (2000 to 2006) of IBM Company by using PESTEL and five forces model to analyse in the first part. The second part will discuss about the advantages and disadvantages of the two possible alternative strategies for IBM.
Part 1: Analysis of Micro and Macro External Environment
1.1 PESTEL Analysis
The external factors can be divided into six broadly categories which are political, environment, social, technology, environment and legal (Johnson, 2005)...
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