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What is this marketing news story about? What are the company’s marketing strategies? What is their positioning and wider implication in the market? And what relation can we make with Kotler’s edition?
Because they always want the best for their children, ‘Cheestrings aims at parents.’
And nowadays, every child in this consumption society wants his daily snack, but, it has to be not too strong taste (if it is a cheese), not too acid or sweet yoghurt …
So, it is hard to make children consumers of milk. However dairy products are essentials for a good natural growth. Therefore parents are looking for some nutritional food which is healthy for them...
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