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Essay text:
Today, the Benetton Group is present in 120 countries around the world. It’s core business is clothing. The group produces over 110 million garments every year, 90% of which is manufactured in Europe.
Benetton innovated a technologically advanced system of distribution. The company linked its sales agents, factory and warehouse together using an international electronic data interchange system (EDI). This means if there is an order made in another part of the world, it is sent and placed on a personal computer where the information is collected and sent to the company’s mainframe system in Italy...
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Common topics in this essay:
- Customer Satisfaction Survey
- A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
- CUSTOMER SATISFACTION SURVEY:
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