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Essay text:
In a time of national tragedy (9-11) this airline pulled together to develop create ideas to prevent them from going through bankruptcy as many of their business rival suffered. With a motto of "Time flies when you are having fun!" (www.southwest.com), Southwest Airlines has managed through rapid change, diversity, e-business solutions to maintain a loyal customer base while moving forward.
The airline industry is fragile and especially vulnerable due to increase security demands, the cost of fuel with limited resources, highly expensive industry, very highly regulated industry, and labor intensive industry...
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