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Essay text:
Thus the term 'marketing' has a wider and deeper
sense, which proliferates the organization's successive achievements. Modern marketing is applied not only
to the profit making organizations, but also to the non-profit sector and social service organizations like
libraries. Marketing in the library service sector intends the performances of planning, organizing,
dissemination and controlling of information services on a proactive and user oriented way that ensures
the user satisfaction while achieving the objectives of the parent organization. Information services system
of Sri Lanka incorporates mainly the various library systems like academic libraries, special libraries,
public libraries, school libraries and other information centers...
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Common topics in this essay:
- An approach to marketing in special and academic libraries
- Libraries
- libraries
- A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
- Libraries of the Young and Old
- Java's API and Libraries
- libraries of the ages
- Censorship In School Libraries
- Informatinn On Black Libraries
- Censorship In School Libraries
- Libraries Should Use Software Filters For Internet Access
- Problems Encountered When Feed
- Should Libraries in Canada remove from their shelves books that some patrons find offensive?
- Macroenvironmental Analysis forStrategic Management: Stakeholders'View of Ghana's University Libraries
- What are the distinctive features of the perfectly competitive model of the market for goods and services? What are the implications for a business strategy aimed at enhancing profitability?
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