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We recommend that Krispy Kreme Expand the vertical portal (discussed in the research section) to include information about the surrounding area. If this portal contained information about the trends of the surrounding town, the factory store would be able to direct marketing strategies appropriately to increase profit.
A second way to uncover what the customers want would be to implement a system that would allow customers to take monthly surveys in exchange for discounts on doughnuts. In addition to giving Krispy Kreme insights into what customers desired, this strategy would create customer loyalty...
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