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Essay text:
For this they utilized different methods for selling their product: a company sales force, a Canadian distributor and a US wholesaler.
Their sales force, of four salesmen, accounted for about 25% of total sales and mainly focus to service large direct accounts. The remaining 75% came from the Canadian distributor and the American wholesaler. The US wholesaler also offered lift that competed with the Camar lift. In fact, the Camar lift only accounted a 20% of the wholesaler total sales.
Camar has been growing well in the past years, both in units sold and in revenue. At the same time the company has been able to control cost which has raised the operating profit...
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