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The first section will discuss each company's history, business structure, and future plans independently from each other. The second section will discuss several important financial ratios and provide a detailed analysis comparing the two companies. By the end of this analysis, the reader will have a better understanding of these two retailers and the industry in which they operate.
Chico's is a specialty retailer of private label women's merchandise, with fashion looks ranging from casual to dressy. The company also sells intimates, accessories and other non-clothing items. Chico's began its operations in 1983 with its target market being women over 35 years old and of moderate to high level income households...
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