Ameritrade Case

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Title: Ameritrade Case

Essay Details:

Subject: Business

Author: Eric H

Date: April 5, 2015

Level: University

Grade: A

Length: 3 / 604

Essay text:

2) Net interest revenues that were generated by charging customers on debt balances maintained in brokerage accounts and the investment of customer’s cash segregated in compliance with federal regulations in short term marketable securities. 90 % of the total net revenue of Ameritrade is from brokerage activities $51,936,902+18,193,946)/$77,238,340. According to the Annual Income Statements. • In the time of the case (1997), Ameritrade raised $22.5 million in an initial public offering. Ameritrade is considering substantial investments in technology and advertising, Find a comparable firms to find a Beta Since there is not a beta for Ameritrade in the case, so I compare some firm’s brokerage Charles Schwab (82%), E*trade (95%), Quick & Reilly (81%) and Waterhouse Investor (99%) Find the risk-free rate...

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