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American Express O Desafio De Construir Uma

American Express: O Desafio De Construir Uma Empresa Com Foco No Cliente

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Title: American Express: O Desafio De Construir Uma Empresa Com Foco No Cliente

Essay Details:

Subject: Business

Author: Luis R

Date: July 4, 2012

Level: University

Grade: A

Length: 14 / 4188

Essay text:

Introducao Uma breve apresentacao da empresa, seu historico, o desafio e a estrategia de construir uma empresa com foco no cliente. II. O Mercado de Cartoes de Credito no Brasil A estrutura do mercado: emissores, bandeiras e rede de estabelecimentos. III. A American Express no Brasil Descritivo da empresa, historico, missao, visao e valores. IV. O Desafio Como construir uma empresa com foco no cliente? V. A Estrategia Criacao do Projeto Travessia 2005 com objetivo de colocar excelencia e qualidade em nivel estrategico e a criacao da area de Client Experience visando melhorar as experiencias dos clientes...

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