American Express

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Title: American Express

Essay Details:

Subject: Business

Author:

Date: June 23, 2015

Level: University

Grade: A

Length: 2 / 526

Essay text:

However, it is near impossible to capture the hip, "young, tech-savvy consumer" without tapping into the college market. Instead of abandoning this market, American Express must differentiate themselves from their competitors through their innovative product offering and unique marketing offering. They should develop an enhanced version of their new blue card just for college students. This card should be an upgraded version of the standard college card given to students. It should have all the same logistic functions such as allowing access to campus buildings and dining halls. However, it should also be a charge card through American Express...

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