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Essay Details:
Essay text:
Most all of the U.S. auto makers offer upgraded
models of some very successful in the past SUVs and trucks. However, the article
stresses, this year is definitely is not the " year of the truck" or " year of SUV". People
want better gas mileage (as the gas prices surged last couple of years, it became an
extremely important factor for consumers), better prices and design.
The article shows that it is possible to successfully turnaround company with the help of
the right marketing strategy. Nissan and Chrysler are often ?cited examples of that.
Nissan was all but dead in 1999 when Ranault executive Carlos Ghosn announced a far
reaching "revival plan"...
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