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Essay text:
Joseph James, the company’s new president and chief executive officer, wanted an hour presentation that described (1) his or her initiatives, expenditures, and outcomes for the past two fiscal years, and (2) planned initiatives and budgetary needs for fiscal 2006, starting June 1, 2005. Based on this direction, the V.P. of Sales and Marketing and the V.P. of Advertising have to work together to decide on the proper allocation of their respective budgets.
Alternatives:
The two vice-presidents decided the same media vehicles used in 2005 would be used in 2006 and no new sales representatives would be added...
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