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Amazon Strategy Europe

amazon strategy europe

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Title: amazon strategy europe

Essay Details:

Subject: Business

Author: Charles P

Date: May 13, 2013

Level: University

Grade: A

Length: 6 / 1761

Essay text:

Although many areas of the supply chain had already been optimized, there was significant room for further improvement. The European markets were expanding rapidly, and it was certain that the current structure would not be sufficient, even in the near future. Amazon's objective in Europe The original goal, set in 2002 at the US headquarters, was for Amazon Europe to "catch up" with the US operations by 2007. In order to reach the objective, three key measures were considered for implementation: expand the product offering (similar to the US range); realize new Marketplace activities (Amazon's platform for additional business sectors); introduce Amazon in additional European markets...

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