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Although, Amazon.com started as an online bookstore, according to eRetailNews , they have since spread its wings into other industries such as music, DVD, toys, videos etc...
Subsequently, this has created a multitude of direct competitors for Amazon.com in several different industries. As Amazon.com continues to grow and create new alliances with other industry's leaders, the competition for global online market share grows intensively.
Amazon.com SWOT analysis is based on a report conducted by eRetailNews. The Internet Retailing Report titled "New vs. Old: The battle between traditional retail and dotcoms", eRetailNews...
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