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Alloy Rods competed in the three major welding processes and five major product groups.
In 1985, welding equipment & supplies was a $1.6 billion industry in the United States. In 1984, Alloy domestic operations had sales of approximately $65 million with an after-tax profit of between $1 to $2 million. Flux-cored wire accounted for nearly 40% of sales & low-hydrogen coated for 15%. Alloy was ranked first among electrodes suppliers in product quality, technical capabilities, & product innovativeness.
In 1984, Alloy spent about $ 500,000 on advertising, product literature and sales promotions which was quite less than its competitors...
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