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The Environmental Defense Fund is dedicated to protecting the environmental rights of all people, including future generations.
Project Inform is . . . working to end the AIDS epidemic.
Boys & Girls Clubs [aims]. . . to inspire and enable all young people, especially those from disadvantaged circumstances, to realize their full potential as productive, responsible, and caring individuals.
By contrast, commercial marketers' missions are more often concerned with achieving modest gains in market penetration or brand market share. A second difference is that social marketers typically have only limited resources for achieving such impressive objectives, whether these resources emanate from taxes, charitable donations, or the organization's own commercial activities...
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