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In addition to this, Alderson Products Inc. also ventured into the used equipment industry and achieved huge success in this sector. However, the company, of late, had been facing challenges in this sector due to the emergence of various competitors which included both new companies as well as the existing bottlers who were adopting Alderson Products Inc.’s practice of reconditioning old bottles and reselling them. As a result, the company was thinking of getting out of this old equipments’ business and concentrating on growing the business for new machinery and equipment.
The case deals with the present scenario in which Alderson Products Inc...
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