Akio Morita

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Title: Akio Morita

Essay Details:

Subject: Business

Author: Yvonne A

Date: July 1, 2015

Level: University

Grade: A

Length: 5 / 1410

Essay text:

In 1957, it produced a pocket-sized radio and in 1958 Morita and Ibuka made the decision to rename their company Sony (sonus is Latin for sound, and Sonny-boys is Japanese slang for "whiz kids"). Morita was an advocate for all the products made by the Sony Corporation. In 1960 it produced the first transistor television in the world. In 1979 the Walkman was introduced, making it the world's first portable music player. In 1984 Sony launched the Discman series which extended their Walkman brand to portable CD products. In 1960, the Sony Corporation of America was established in the United States...

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