Airtran

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Title: Airtran

Essay Details:

Subject: Business

Author: James W

Date: January 25, 2014

Level: University

Grade: A

Length: 6 / 1704

Essay text:

AirTran Airways' mix of low fares and an affordable Business Class with excellent customer service and one of the world's youngest all-Boeing fleets has continued to strike a chord with the public.” (www.airtran.com) Internal Factor Evaluation Matrix Weight Rating Weighted Score Strengths 1. Remaining Profitable .18 4 .72 2. High Service Quality .14 4 .56 3. High Plane Utilization .11 4 .44 4. Large Airport Presence .07 3 .21 5. Young Airline Fleet .03 3 .09 Weaknesses 1. High Operating Cost per ASM .18 1 .18 2. Concentrated to East US .10 2 .20 4. Low Ratings in Select AQR Categories ...

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