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Essay Details:
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Essay text:
AirTran Airways' mix of low fares and an affordable Business Class with excellent customer service and one of the world's youngest all-Boeing fleets has continued to strike a chord with the public.” (www.airtran.com)
Internal Factor Evaluation Matrix
Weight Rating Weighted Score
Strengths
1. Remaining Profitable .18 4 .72
2. High Service Quality .14 4 .56
3. High Plane Utilization .11 4 .44
4. Large Airport Presence .07 3 .21
5. Young Airline Fleet .03 3 .09
Weaknesses
1. High Operating Cost per ASM .18 1 .18
2. Concentrated to East US .10 2 .20
4. Low Ratings in Select AQR Categories ...
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