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They have used a name and logo which gave consumer an image of freshness & healthy – which reflects its product image – freshness. A brand name that is easy to remember and identify. A “Aussie-pork” sticker on every product to differentiate itself from other competitors.
• APL did a mass advertising, carrying out promotion activities and engaged an ambassador for the brand – introduce the brand to the consumers; addressed the issues of farming practice/procedures, health & nutritional benefits – send a clear message out to consumers, give them reassurance – Airpork brand represents freshness, healthy, save to consume...
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