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Essay Details:
Essay text:
A lion's share of the exports is directed to the US market ? approximately 97% of the total auto exports are made to the US market .
The automotive sector in North America is in a state of flux and the sector is witnessing a major restructuring at this point of time. The future developments in this sector will have important economics and social ramifications for both the US and Canadian economies. Thus in this paper we have decided to provide a brief background to the sector and analyze the competitive landscape and the key competitive issues facing Canadian Auto manufacturers.
PROBLEM DEFITION
The Canadian automotive sector witnessed a boom in foreign investments during the 90's ? the substantially lower labor costs and the weaker Canadian dollar...
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