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Currently the only competitor or Airbus is Boeing. Both of these companies gain market share from each other using prices, product design, advertising, and direct selling efforts. Due to the intensity of the rivalry among Boeing and Airbus, the profits are squeezed.
The Bargaining power of buyers – The aviation industry depends on airlines and governments for almost the all of its total orders. Also, due to the intense rivalry among Airbus and Boeing, the bargaining power of buyers must be moderately high.
The bargaining power of suppliers – Airbus and Boeing are such big companies, they probably have more bargaining power than their numerous suppliers...
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Common topics in this essay:
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