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Essay Details:
Essay text:
Focus cities include Wellington International Airport, Christchurch International Airport, and Los Angeles International Airport.
“Air New Zealand also encompasses business units providing engineering and ground handling services. Subsidiaries extend to booking systems, travel wholesaling and retailing services.” (Air New Zealand, 2008).
Market Analysis:
Market Demand:
In February 2008, it was reported that Air NZ had a strong load factors for long-haul flights that was up 2.7% to 82.5%, but short-haul flights were down by 12% as a result of strong domestic and trans Tasman competition...
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