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It allows the firm to capitalize quickly on emergent market opportunities. It includes more agile marketing, production systems, supply chain management and distribution.The main drivers of agility include; quality and speed to market; widening customer choice and expectation; competitive priorities of responsiveness, new product introduction, delivery, flexibility, concern for the environment and international competitiveness (Goldman and Nagel, 1993). Agility has been expressed as having four underlying components; Delivering value to the customer; Being ready for change; Valuing human knowledge and skills; Forming virtual partnerships (Goldman, 1995)...
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Common topics in this essay:
- Agile operations
- Methode Agile Scrum
- Agile Supply Chain
- Agile Requirements Modeling
- Picasso At The Lapin Agile - Dramatic Criticism
- Outline the various marketing orientations a company may adopt and indicate which of their orientations are still relevant in today’s increasingly competitive world. Give examantiate your arguments.
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