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The Financial Services Authority (FSA) has therefore felt it necessary to put more regulation into the industry
financial products can be difficult for people to understand
investment returns have not been as predicted so many people have not ended up with the sums that they had hoped for
there is a lot of competition in the industry.
AEGON was not a well-known brand and had also suffered reduced profitability. It needed the brand to be better known so consumers could identify it as a good place for long term investment. AEGON went through a 'discovery' phase to find out what it needed to do to reach its aim...
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