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Essay Details:
Essay text:
2006 pg. 359)
The role of a communication agency would have to come up with the planning of advertising campaigns, witch are creatively designed to capture the end consumers attention. In addition the agency is responsible to provide all the media contacts and the purchase of materials used to design the adverts. The agency would also have to monitor and evaluate the results and make any improvements that need to be made.
The agency is an extra cost to Dorma who want to market there goods with the use of the agency to handle the work load of advertising and gaining professional results. In addition the agency is external there would be an addition cost factor taken on board to recruit advertisings agencies...
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