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The overall public image of any organization can greatly impact whether or not people will by their product, invest in their stock, or want to be associated with the company itself as an employee or vendor. The main purpose of a public relation’s campaign is to promote the organization to its key publics and then develop and manage a positive image between the organization and its key publics. In most cases, organizations will use a public relations campaign to generate publicity for the organization. In some cases, they will use advertising in the campaign to also generate publicity for a product launch...
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