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Besides, print advertising, product placements, sales promotions and public relations cannot be underestimated as an effective media to reach children. However, there has been other media progressively emerging as a potential medium to reach children, Elizabeth Moore (2004) affirms that in-school marketing and packaging design are also potential tools for marketing children.
TV ADVERTISING
Television remains as the most effective media to reach children. In the United States there is evidence that children watch television commercial for approximately five hours per week having access to as many as 25,000 commercials in a year...
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