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And because it had no calories, it meant you could look sexy while drinking it, and feel sexy afterwards. However the advert wasn’t really aimed for a male audience, although the company wasn’t aiming at male audiences. Diet coke was shown for being one for the ladies, guys had regular coke.
Targeting men
After a while the Coca-Cola Company became concerned that Diet coke is only aimed at females and began to think of new strategies which could target members of the opposite sex who usually shun the soft drink because of its feminine image.
In the UK the sugar-free benefit of Diet Coke has historically been more relevant to women, so Diet Coke had become a female-biased brand...
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Common topics in this essay:
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