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The true history of advertising dates back to the remotest possible times, when an increasing population led every man to make efforts in the race for prominence, which has continued on in some way or another ever since. At that time, however, advertisements were merely scratches on walls, with the occasional clay bricks stenciled with inscriptions by the Babylonians. Advertisements during the middle Ages consisted of town criers shouting what the king wanted to be heard, because so few people were literate (Sampson, 86). Although advertising can be traced back this far, the most significant and true development in the early history of advertising was the invention of movable type in 1440 by Johann Gutenberg...
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