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AutoVision feel the positive upturn in advertising expenditure is encouraging and reassuring.
4.3. Entry barriers
AutoVision recognises the following as barriers to entry that may effect their entry into the market
Government/industry regulations may make entry more difficult or impossible. In the extreme case, a government may make competition illegal and establish a statutory monopoly. Requirements for licenses and permits, for example, may raise the investment needed to enter a market.
Predatory pricing - the practice of a dominant firm selling at a loss to make competition more difficult for new firms who cannot suffer such losses, as a large dominant firm with large lines of credit or cash reserves can...
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