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However some people argue that advertisements provide information about the product attributes which helps to foster a healthy economy. Within this competitive industry a lot of levers or tricks are employed by agencies to gain competitive advantage over similar products or brands these and other challenges that face industry and consumers alike will be explored in the following assignment.
2. WHAT IS THE POSSIBLE RESIDUAL IMPACT OR INFLUENCE OF ADVERTISING ON CONSUMERS?
The consumer affairs act 71 of 1988, aims to protect the consumer ,according to S.S.Nel et al(1997)” it is essentially oriented towards protecting consumers and makes provision for the prohibition or control of certain business practices which are regarded as unfair because they prejudice consumers or deceive consumers...
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