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Essay text:
ad expenditures will climb 4.2% this year. But expectations of big gains from political campaign spending and the Beijing Summer Olympics hide weakness in the core ad market.
Expected to slide further this year: Real Estate, where spending sank 13.9% during the first nine months of 2007 from a year earlier, and retail, which slipped 1.8%, including a 2.1% decline among department store chains, according to TNS. Financial services will also falter. Despite all the turmoil in the credit markets, ad spending by Wall Street held up surprisingly well, climbing 10% during the first nine months of 2007, 5% in the third quarter...
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